Beyond the algorithm: Authentic digital community in an AI world
MEDIA BYTES
By Rev. Marty Levesque
AS CHRISTIANS, we're navigating a fast-changing digital landscape. AI is everywhere, shaping what we see online and how we communicate. The big question for the church: How do we utilize AI to foster genuine community, not just broadcast into the noise?
AI can be a powerful ally. Think of it as your co-pilot, not the preacher or teacher. AI can help you brainstorm sermon ideas, draft social media captions, or even outline blog posts. It's a starting point to get your own unique voice flowing.
But beware, over-reliance on AI carries risks. AI-generated content can feel generic. We risk losing the unique, human connection that defines true ministry. Algorithms favour quick engagement, not deep relationships. So we need to remember that likes aren't discipleship. And please be mindful of AI biases. Much of AI has been trained and favours white voices.
So, how do we stay smart and authentic in an AI-driven world? Prioritize real stories, real faces, and real interactions over purely AI-generated content. Your people are your best content. Respond to comments and foster genuine conversations. And make your digital spaces feel like a true gathering. Always use online interactions to point to offline connections: a coffee, a service, or a small group. Digital is a bridge, not the destination.
AI is a tool. Its power is in our hands. As Christians, let's use it to amplify our human touch, to build genuine relationships, and to share the timeless message of the Gospel.
Rev. Marty Levesque is the rector of All Saints’ in Waterloo. He served as diocesan social media officer.